May
24

Over the Top TV (OTT TV) and Social Media credibility

Can we improve consumer trust of Over the Top TV (OTT TV)?

Over the Top TV platforms will continue to take many forms and in the engineering of these platforms we will need to consider how consumers rate the credibility of a platform/service. The platforms may be limited to presenting film and TV content to a TV or more ambitious systems that bring multiple content forms to multiple devices. Whichever flavour of Over the Top TV platform is deployed we run the risk of losing consumers or at least selling less if they feel it’s all ‘push’ and no ‘pull’. What I mean is many platforms rely on ‘pushing’; advertising, sponsorship, promotions, etc at the consumer to increase sales. We all know there’s a huge debate around the use Social Media to help push sales – again this is ‘push’. As soon as we present an organisation on any Social Media platform then the natural response is people become sceptical.

We need to think of Social Media as providing the backbone of independent ratings of the service, the content, etc. Some of this happens through people sharing links for content and services on Social Media sites but it’s possible to extend it to encouraging people to evangelise (or not). The collective opinions, like an ebay rating, are what give people an enhanced reason to buy in. The Internet has made this industry (and many others) near instantaneous: we expect any content, any time, any where and on any device. We will all need to be mindful that this also applies to consumer tastes and their opinions on a particular company, marketing campaign or piece of content.

BCi continues to provide Thought Leadership, Consultancy, Architecture, System Integration and Test services for all type of on demand platforms. Feel free to call Mark Hooper on +44 (0)2380 988606 or email him on mark.hooper@bci.eu.com.

May
20

Connected TV versus Over the Top TV (OTT TV)

Is there a Difference between Connected TV and OTT TV?Connected TV versus Over the Top TV (OTT TV)

I’m not sure if any formal definition exists that allows us to differentiate between the 2 but I feel there is a real difference. For me Connected TV relates to the consumption of content (usually the on demand variety) on a TV. Over the Top TV (OTT TV) is a broader term that includes the Connected TV definition but also includes consumption of content and interactivity with the content via other devices.

There’s no doubt that Connected TV’s have a solid, well deserved place in the market given their availability, mass appeal, simplification for developing apps, etc. But they are only one dimension in this current (complex) evolution of our industry. Over the Top TV encompasses so much more and can offer the industry vast opportunities and the consumer incredible content and engaging services. One of the risks/concerns of the Connected TV model is that it only offers walled content and applications. So potentially a Connected TV customer can only see what the vendor provides via the TV widgets. Isn’t this like the old subscription operator model?

True Over the Top TV solutions have the potential of offering open access (although it’s sensible to have some limits) to content and applications with the addition of complimentary devices like our phones, laptops and other connected devices. It’s the interplay with these devices that offers some of the most intriguing opportunities. There are Over the Top TV systems being built that not only push content to these devices, as well as the TV, but they also add to the experience by interacting with the content in different ways. In other words we need to look at the connected devices as more than just an alternative screen but as a means to add depth to our traditional TV viewing .

BCi continues to provide Thought Leadership, Consultancy, Architecture, System Integration and Test services for all type of on demand platforms. Feel free to call Mark Hooper on +44 (0)2380 988606 or email him on mark.hooper@bci.eu.com.